Flat Joan Crawford

On May 3, 1938, Crawford—along with Greta Garbo, Norma Shearer, Luise Rainer, John Barrymore, Katharine Hepburn, Fred Astaire, Dolores del Río, and others—was dubbed "Box Office Poison" in an open letter in the Independent Film Journal.[citation needed] The list was submitted by Harry Brandt, president of the Independent Theatre Owners Association of America. Brandt stated that while these stars had "unquestioned" dramatic abilities, their high salaries did not reflect in their ticket sales, thus hurting the movie exhibitors involved. Crawford's follow-up movie, Frank Borzage's The Shining Hour (1938), also starring Margaret Sullavan and Melvyn Douglas, was well received by critics, but it was a box-office flop.[72]

She made a comeback in 1939 with her role as home-wrecker Crystal Allen in The Women, opposite her professional nemesis, Norma Shearer. A year later, she played against type in the unglamorous role of Julie in Strange Cargo (1940), her eighth—and final—film with Clark Gable. She later starred as a facially disfigured blackmailer in A Woman's Face (1941), a remake of the Swedish film En kvinnas ansikte which had starred Ingrid Bergman in the lead role three years earlier. While the film was only a moderate box office success, Crawford's performance was hailed by many critics.[73] -wikipedia